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HP recommends Windows 7.

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Many of your customers never made the change from Microsoft XP to Vista. Maybe it was fear of change or it required too many hardware upgrades. Maybe they just didn’t have the time. Now these older PCs are frustratingly slow and “behind the times.”

Small and medium businesses can’t afford to be held back by inefficient use of technology. Windows 7 was designed to help customers work the way they want, get more done, and keep their PCs and data secure. Here’s how to answer some of your customers’ most important questions about making the switch:

Why should I purchase a new PC with Windows 7 Professional?

Windows 7 Professional is designed for today’s modern small business professional and is based on the input of thousands of businesses users around the world.

• New PCs with Windows 7 Professional are designed to be faster, more reliable, more secure and easier to use than older PCs running Windows XP or Windows Vista®.
• More sophisticated networking and mobility features help mobile workers access their computer programs, files, and network resources away from the office.
• PCs with Windows 7 Professional can do more to protect your valuable business and customer data.

With this economy, why is now the right time to purchase a PC?

Buying a new PC might not cost as much as you think, and maintaining an older PC may be costing you more than you realize. Research shows that:

• The cost to repair and upgrade a PC is nearly the price of a new PC—about $545.
• Maintaining a PC more than three years old costs between $326 and $401.
• Maintaining a three-year-old PC can cost 1.3 times that of a new PC, and a PC older than three years can cost 2.5 times more.
• Older PCs are more vulnerable to network card, power supply, or motherboard failures; as well as 58 percent more virus incidents.

Is Windows 7 Professional really better than Windows XP?

There are four key benefits of Windows 7 Professional over Windows XP.

1. Windows 7 addresses today’s business needs with more sophisticated networking, mobility, data protection, and compatibility features.
2. Windows 7 has new features designed to improve productivity and business performance. It’s easier to use, more secure, makes mobility easier and includes automatic backup tools.
3. Windows 7 is compatible with your existing applications, but also future-ready as your business needs change and grow.
4. Windows 7 is supported; in April 2009 Windows XP support moved to extended support only, and support will cease in 2014.

Is Windows 7 Professional compatible with my existing printers, devices, or applications?

Compatibility is a must-have, so Windows 7 Professional was designed to run most hardware, software and devices natively. It is natively compatible with most top applications, hardware and devices. Still, there are a lot of custom-built or older applications that may be compatible with Windows XP and not Windows 7. For those cases, Windows 7 Professional offers Windows XP Mode.* This allows you to run Windows XP virtually from your Windows 7 Professional desktop. Please check your applications at the Windows 7 compatibility center at http://www.microsoft.com/windows/compatibility

Visit microsoft.com/windows/windows-7 for more Microsoft-specific product information and http://www.microsoft.com/windows/business/ for SMB.

*Windows XP Mode requires either OEM preinstallation or post-purchase installation of Windows XP Mode (which runs on Windows 7 Professional or Windows 7 Ultimate) and a virtualization technology such as Windows Virtual PC. Both Windows XP Mode and Windows Virtual PC can be downloaded from www.windows.com/business/downloads. For more information on system requirements, go to www.microsoft.com/virtual-pc.

© 2009 Hewlett-Packard Development Company, L.P.